Consumers buying mushrooms more often

by Monterey Mushrooms on September 7, 2011

Mushrooms no longer are a so-called impulse purchase, in the lexicon of marketers.
The San Jose, Calif.-based Mushroom Council points to the category’s string of sales increases in recent years as evidence that mushrooms are as much a staple item as potatoes and onions.
Retailers are noticing the trend, said Bart Minor, 13-year president and chief executive officer of the council.
“We have an edge over most items in the produce section in that roughly 95% mushroom sales are in […]

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