Summer Program

Build a Better Summer!

2011 Summer Program
May 25 – September 27, Monterey Has Something For Everyone!

Store Personnel
Produce Managers can enter the Summer Display Contest to win a Monterey Mushrooms logoed Golf Jacket (100% polyester shell with center back mesh panel and side zip pockets) and also be entered for a Grand Prize of a Trip for Two to the PMA Fresh Summit in Atlanta, October 14-17.

Retailers
Sit back and enjoy the increased sales numbers generated by this unique and imaginative Summer Program!

Consumers
For more excitement this summer, Monterey Mushrooms is promoting the Every Day, Every Way Recipe Contest sponsored by the San Jose, CA-based Mushroom Council with Taste of Home magazine. Monterey’s new Summer Promotion Labels will direct consumers to the Monterey Mushrooms website, where they will find complete details about how to enter the Summer Display Contest and win a Vacation for Two or a Weber 22 1/2″ One-Touch charcoal grill!

Build a Better Meal!

This Summer, encourage your customers to try adding portabellas to their grilling. Ports are the perfect complement to light, healthy eating – they’re full of flavor and texture and can be prepared in a wide variety of ways.

Monterey is adding tasty recipes on back of Portabella Caps and Portabella Sliced labels this summer as well as online.

Build a Better Body!

With consumers constantly seeking ways to improve their family’s diets, retailers have the opportunity to help them meet those nutritional goals.

Mushrooms – the Superfood
When helping to guide your customers’ healthful purchasing decisions, showcase how fresh mushrooms can help them achieve their goals:

  • Low in Carbohydrates
  • Loaded with Antioxidants (selenium and ergothionene) and B-Vitamins (Thiamine, Riboflavin, Niacin, and Pantothenic Acid)

Help Maintain a Healthy Weight
With only 20 calories per serving, mushrooms are a fat- and cholesterol-free food and can be an effective substitute for meats because of their hearty and fulfilling nature.

Counterbalance Sodium
Rich in umami, the savory, brothy, meaty taste sensation; umami also counterbalances saltiness, allowing for less sodium to be used while cooking.

Provide Vitamin D: Monterey Mushrooms now has a full line of mushrooms with 100% of the daily value of Vitamin D (per 3 oz. serving)
This exciting breakthrough is the result of a truly collaborative research effort with the USDA. This research effort successfully replicated what happens in nature when mushrooms are exposted to light. Mushrooms respond in the same way humans do, by converting the light into Vitamin D. This increased Vitamin D is stable – maintaining its nutritional value even after cooking or freezing.

Benefits of Vitamin D

  • Essential for strong bones
  • Boosts the immune system
  • Contributes to heart health
  • Regulates blood pressure

Studies suggest Vitamin D plays a key role in the prevention of Type I diabetes and cancers such as breast, colon and prostate.
No other mushroom supplier can provide the variety of mushrooms with Vitamin D that Monterey offers.